Trust culture and Website Design – A bond of rare ends
One of the key decisions for winning over your end user is website design, which has the power to make or ruin your online presence. But, When you are catering global audience the design may vary according to the preferences of each region. When a website trust check happens, the reality of going global will hit the quality of user satisfaction. So while developing a website at First Floor, we consider the cognitive trust culture and Affective trust culture as two broad categories. Our strategy depends on Clustering theory and generalizing the website design according to each cluster.
So in this blog, we are discussing the Trust Culture of different countries and how the same trust culture affects the website designing strategy at First Floor.
Trust is more subjective and difficult to explain, But in fact, it is the main pillar of your enterprise. Trust of your users and the success of your enterprise are interlinked. High trust leads to a higher rate of success in your enterprise.
Let us explore the different trust Cultures and the design we employ to make your website more aesthetic and appealing to the end users.
Cognitive Trust Culture
This is the trust which is developed from your head, I mean technically your brain. Cognitive trust is the confidence you have in another person’s accomplishments and skills. Many countries follow this trust culture, including India. Many countries fall into this cluster of Cognitive trust cultures. This is the culture where more emphasis is placed on achievements and products.
If a service/product is efficient and the cost is effective to penetrate the market, entering this kind of trust culture market tends to be easy with good strategy. But many other factors like communication are also considered. For an instance, India represents cognitive trust culture but the way of communication is non-confrontative and the tone of communication is always pleasing and calm.
And the Design Strategy is planned accordingly, to this kind of trust culture. First Floor follows a method of displaying more numbers and figures in website/app design for Cognitive trust culture countries. Here more emphasis is given to displaying the triumph of your business on your website. We emphasize more diagrams and graphs, where people can see how successful and strategical your enterprise has emerged.
As individuals in cognitive trust culture are frequently enthralled by numbers, we also ensure that your number game is carried out appropriately and that the numerical profit or strategic numerical comparison of a rising number of users is adequately displayed. Our First Floor Strategy will make sure that your website is designed and presented in a way that is effective in all trust cultures so that it can be recognized by users all over the world.
Affective Trust Culture
This is a trust culture that is a hard nut to break, but once broken sweet like coconut! Affective trust culture is similar to Guanxi trust culture where the business is typically conducted on a personal, family, and in a small circle of limited trust. In this trust culture usually, the business partners are advised to socially engage with each other.
They are usually involved in tea/lunch parties to know each other. When the social connection happens the trust grows, but many factors are still considered like the confrontation factor and other responsiveness, For example in a country like China where they follow Affective trust culture with a degree of variation. Though they involve in tea/lunch parties personal conversation is considered to be offensive. So I reiterate here that Affective Trust culture is indeed a hard nut to break.
At First Floor, we keenly involve different degrees of strategy in this kind of trust culture. For example, in an affective trust culture with the little communication barrier, we ensure the design is more towards their culture-based, and the communication tone we use in user design and the color palette is usually warm and welcoming. We inculcate more data and pride about that country to penetrate the market, as it is usually difficult entering these countries. And we use an apt call to action for interactive web designs.
Our website design variation is planned to take into account all the attributes of the targeted country. For each cluster and each trust background, we have a unique strategy that focuses more on the people and the current trends in those nations. Business software that incorporates a little game after receiving consistent user involvement is thought to be an entertaining strategy in a country like Japan, where gaming is popular. The design of our website will also incorporate extensive research data, by carefully weighing all the elements. You can complete your website trust check and win over your end users with First Floor strategy.
While we read about the whole trust culture, designing a website for each country is difficult! And how we cater to a website going live in different countries, with different trust cultures. Yes, First Floor has a strategy for this also, we employ the clustering method to categorize countries into different fragments.
Clustering Theory
Clustering Theory is categorizing countries on their cultural, social, and economical backgrounds. We usually consider many factors to cluster the countries into groups and draw a website design strategy for each of them. Clustering theory can be a little textual, but believe me, this strategy will open a new view of the entire world’s trust culture.
Clustering is a strategy where we bifurcate the countries on their trust culture and the website design strategy is planned accordingly. For example, User Experiences in website design are generally positive and are highest in nations with low uncertainty avoidance, high institutional trust, and high levels of social capital, such as Canada and the USA. And here we cluster the website strategy of Canada and the USA as similar.
We generally consider culture as a predictive factor of user attitudes than the economic and technological conditions of the country. Clustering theory is one of the major determinants in determining a web design. And usually, the users within a given cultural cluster have similar requirements in design and technology. So atFirst Floor, we categorize countries into a broad sense of cluster and design a strategy accordingly.
Explore the next level of development and design at First Floor for Futuristic, interactive and aesthetic apps and websites, Where design and development strategy is based on scientifically and proven market research data. We ensure the development of your website/app is always on par with the latest trends and technologies. Your Global exposure is always positive with our technology and strategy, be it a mobile app, website, or web application, First Floor has to be your choice.
